MPM Partners with Madera Speedway

McCallister Precision Marketing is proud to announce a multi-year agreement with California’s Madera Speedway.

The agreement makes McCallister Precision Marketing the Official Motorsports Marketing Company of Madera Speedway as well as a premier sponsor of the third-mile semi-banked asphalt oval located in Madera, California.

Owned by Tonya McCallister, McCallister Precision Marketing assists racing teams and drivers by providing them with quality customer service and marketing opportunities that will not only allow them to compete in the fast-growing sport of racing but stay a lap ahead of the competition.

As part of the partnership one of the top-five drivers in points from Madera’s MAVTV-televised 51FIFTY Energy Drink Jr. Late Model Series, which features racers between the ages of 10 to 16 racing full-sized late models, will be randomly selected to receive a Premier Marketing Package from McCallister Precision Marketing.

The Premier Marketing Package will include consulting, promotion, 10 free press releases and a free test session with McCallister Precision Marketing client Lee Faulk Racing and Development on the East Coast.

Lee Faulk Racing and Development, started by veteran racer Lee Faulk, has fielded limited late models, late model stock cars and super late models for a vast array of drivers, Verizon IndyCar Series competitor Pietro Fittipaldi, current NHRA Pro Stock racer Tanner Gray and 2012 Monster Energy NASCAR Cup Series Rookie of the Year Stephen Leicht.

“Partnering with Madera is very exciting,” said McCallister. “They have done a phenomenal job of offering a platform for younger racers to be able to race in a competitive series, yet still be in a heavier type of car. The transition for these young drivers will be much less of a learning curve when they make the next step. We are proud to be the marketing company that can assist them with their transition to the East Coast.

“Kenny Shepherd at Madera Speedway has done a great job with the 51FIFTY Energy Drink Jr. Late Model Series and they have a ton of talent racing in all of their series at Madera. We look forward to working with Kenny and everyone at Madera,” McCallister said.

Madera Speedway’s Kenny Shepherd said the partnership with McCallister Precision Marketing will benefit both the track and the competitors and he’s looking forward to the partnership.

“My goal has been to put the steps back on the ladder to the top of our sport and every move I’ve made has been to provide a platform where talent can shine beginning at the short tracks,” Shepherd said. “Connecting with McCallister Precision Marketing is the next step in providing the strongest foundation possible for rising talent racing in our program at Madera Speedway. One of our young drivers in the top five of the 51FIFTY Jr. Late Model Series will benefit greatly from our relationship with MPM. We are very excited we were able to make this happen for our drivers.”

For more information about Madera Speedway, please visit www.racemadera.com.

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McCallister Precision Marketing helps up-and-coming racers with career advancement and promotion while also helping companies form strategic plans for their sales and marketing needs. McCallister Precision Marketing also helps race teams secure sponsorships and build relationships within the motorsports industry. For more information on McCallister Precision Marketing, visit www.MarketWithMPM.com, email TonyaMac44@MarketWithMPM.com or call 803-361-6199.


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