FOREST CITY, NC :: With a renewed focus in 2013 to keep FHR Driver Development at the top of Late Model Stock Car racing, Jamie Yelton has renewed a relationship with RACE22.com to give FHR a whole new internet presence.
Fat Head Racing Driver Development was created in 2008 by veteran Late Model Stock Car driver Jamie Yelton. Yelton, who had been successful himself winning races at Hickory Motor Speedway, Tri-County Motor Speedway and in select UARA-STARS Series races around the region, was ready to help the younger generation develop their skills to move up in racing.
That was the start of what today is one of the most respected and well known Driver Development programs in Late Model racing. With cars competing in not only the full UARA-STARS Series schedule annually, FHR also competes in many NASCAR Whelen All-American Series races as well. A list of accomplishments for FHR is long included back to back wins in the Dwight Hufffman Memorial at Hickory, wins in UARA and in the Bobby Isaac Memorial at Hickory, a third place finish with a rookie driver at Martinsville Speedway in the Virginia is for Racing Lovers 300 as well as Rookie of the Year and Most Popular driver honors in UARA.
FHR Driver Development, in just its sixth season, has proven to be the best Late Model driver development program. This year, with two drivers returning to compete for them after racing select races last season, and one new driver, the potential for this season is unlimited. In their first race of the season, young David Garbo, Jr. reeled off a second place finish in “The Dirty Dozen” series season opener at Southern National.
With things headed in the right direction this season for FHR Driver Development, owner Jamie Yelton is looking to improve his program off the track and on the internet. Over the past couple of years, FHR Driver Development hasn’t had as good of a website program as they needed, but they’ve enlisted RACE22.com to bring their website into the future.
“We’re looking good on the track,” said Yelton. “This program is headed in a good direction right now. We’ve got all new Hedgecock cars and our engine program isn’t lacking anything but I know away from the track we haven’t been as on top of everything as we need to be. You know we work our butts off on these cars and it’s easy to let things that matter away from the track slip away from you.”
“It’s easy to say ‘we don’t need a website’ when things are going good for you business wise,” continued Yelton. “However, in talking with my customers and potential customers this Winter, I realized that we do need a website and it needs to be good. I’ve relied on Langley Austin from RACE22.com in the past and I knew he’d do a great job with the site.”
The new website for FHR Driver Development, which can be found at http://www.FHRdriverdevelopment.com/, is a great way to keep up with all things involving FHR this season. The new look on the website celebrates the past five years of success while promoting this year’s crop of new and returning drivers. You can use the website to access the drivers’ websites as well as keep up with news that will be added throughout the year as the team competes.
The new design was a concept that RACE22.com lead designer, Langley Austin came up with as he knew the importance of not only celebrating past success but also promoting this year’s drivers.
“I’m glad to be working with Jamie (Yelton) again,” said Austin. “We’ve worked together a bunch in the past but over the last couple of years the importance of having a great website had been swept away while they were focusing on winning races. They’ve won a lot of races and that was the whole idea behind the concept was to celebrate those drivers and promote the guys racing this year.”
Austin believes the new website will give FHR Driver Development, a leg up when potential clients go searching the internet for a program to put their young kid in when moving up from Legends or whatever they’ve been racing.
“Hopefully this website will help promote the FHR brand. Jamie’s got one of the best programs in Late Model Stock Car racing and now he’s got a website that will promote that to potential clients who have yet to meet him.”
FHR Driver Development will be in action this weekend at the UARA-STARS Series race number two at Yelton’s home track of Hickory Motor Speedway in Newton, NC. FHR and driver David Garbo, Jr. will be looking to pick up their first win of the season.
“We’ve got everything dialed in I believe,” stated Yelton. “We have all the right pieces in all the right places and these young men we’ve got in the program this year are some of the best we’ve ever had. I think we can win some of these UARA races and I’d like to start with one this weekend at Hickory.”
FHR Driver Development will also have Supercross star, Chad Reed, behind the wheel for a few starts this season as he continues to get his feet wet behind the wheel of a Late Model Stock Car.
“Having a guy who might be the best Supercross racer of all-time in Chad Reed pick our program to come learn how to race stock cars is pretty impressive,” stated Yelton. “We’re going to get him more experience this year and see if he can’t contend for wins along with David Garbo and CJ Hulsey.”
For more information on FHR Driver Development visit their website at http://www.FHRdriverdevelopment.com/ or look them up on Facebook and twitter. You can also contact FHR by calling (704) 477-4247.
