McCallister Precision Marketing is pleased to announce Lee Faulk Racing and Development has signed with the motor sports marketing agency.
“This will be an awesome opportunity for us to work together to broaden client placement for maximum growth,” MPM Founder Tonya McCallister said. “Lee Faulk Racing Development has steadily gained momentum in the driver development business and MPM is excited to help them continue to grow and showcase the success of their race teams and development programs.”
Lee Faulk Racing and Development began operations in Florida and moved to Mooresville, N.C., in 2006. Since the move, LFR has grown from a single-car operation to a multi-car development team.
With names like Papis, Stenhouse, Fittipaldi, Piquet and many others behind the wheel, LFR has been able to build its brand and solidify its place at the top of the development industry.
“LFR has formed numerous partnerships along the years to give development drivers the best opportunity to succeed and achieve their own goals of becoming a NASCAR superstar and signing with Tonya and her agency will only enhance that even more,” LFR Vice President/Marketing Michael Faulk said. “We work with our drivers in several areas. We use other technology such as race film study and in-car Go Pro cameras in order to study and improve driver attributes and weaknesses. We have worked hard to develop the tools to help drivers succeed and partnering with MPM is another step forward.”
LFR currently has development programs in Limited Late Models, Late Model Stock and K&N Series/ARCA.
McCALLISTER PRECISION MARKETING: McCallister Precision Marketing, which is based in Columbia, S.C., focuses on assisting up-and-coming race car drivers with career advancement and promotion. It also provides companies with a strategic plan for their sales and marketing needs, as well as works with race teams to not only secure sponsorships, but to build ongoing partnerships with those sponsors. For more information, visit http://www.MarketWithMPM.com.